VISIT MILWAUKEE — BOBBY PORTIS; MILWAUKEE'S HYPE MAN
Purpose: To capture the attention of summer leisure travelers and raise awareness about what makes Milwaukee a summer destination not to be overlooked. In short, they needed a hype man. Enter Bobby Portis of the Championship Milwaukee Bucks–the beloved hype man on the court and self-proclaimed “Underdog.” We leveraged the star power of the locally-based, nationally-known name to champion the city, its people, and all the things that make it unique.