KEEN UTILITY — OVERTON; LAUNCH CAMPAIGN BRANDING + FILM SPOT
Purpose: to get young trades workers who don't feel they should have to settle for the ordinary work shoe. To believe Keen allows you to express yourself at work. By demonstrating the Keen Overton Retro Atheltic line let's get the job done well and look.
Storyboards + Animatics
Digital + Print
Brand Guidelines
Photography Assets
KEEN UTILITY — KENTON; LAUNCH CAMPAIGN BRANDING (ALTERED)
Meant to be under the same brand launch, the Kenton branding design was altered to match the simple yet chaotic look of skater-culture, and how they see their imperfections as part of their unique style.
Art Direction, Storyboarding, Design
KONRAD LOSIAK
Video Editing
BRAD ROCHFORD